Blogger Widgets

Total Page visits

Wednesday, July 17, 2013

நேர்காணலில் என்ன செய்யக்கூடாது?

வேலை கிடைப்பதற்கு இன்று இருக்கும் போட்டிகள் நிறைந்த சூழலில் ஒவ்வொரு நிலையையும் மிகவும் கடினத்துடனேயே கடக்க வேண்டியிருக்கிறது. அதுவும் எழுத்துத் தேர்வுகளை எதிர்கொண்டு, குறிப்பிட்ட நேரத்திற்குள்ளாக விடைகளை தருவதுடன், நெகடிவ் மதிப்பெண் அபாயத்தையும் வெற்றிகரமாகக் கடப்பது போன்ற சவால்கள் அதிகம்தான்.

இவ்வாறான கடினமான சோதனைகளை எதிர்கொண்டு வெற்றி பெற்று அடுத்த நிலையான நேர்காணலை எதிர் கொள்ளும் போது அறிந்தோ அறியாமலோ நாம் சில தவறுகளை செய்ய நேர்ந்தால் அது நமது பணிவாய்ப்பை பாதித்துவிடும்.  இப்படிப்பட்ட நிலையில் எந்த  முக்கிய தவறுகளை செய்யக்கூடாது என்பதை தருவதே இந்த படைப்பின் நோக்கம்.

போதுமான தயாரிப்பின்மை

பணி வாய்ப்பாளர்களால் பெரிதும் வெறுக்கப்படும் தவறு இதுதான்.  ஒவ்வொரு பணி வாய்ப்பாளரும் தங்களிடம் நேர்காணலை எதிர்கொண்டு வேலை தேடி வரும் ஒவ்வொருவரும் போதுமான தயாரிப்புகளுடன் தான் வருகிறார்களா என்பதை உறுதி செய்து கொள்ளவே முனைகிறார்கள்.  அதனால்  வேலை தேடுபவர்கள்  இதன் முக்கியத்துவத்தை முழுமையாக உணர வேண்டும்.  உங்கள் பணியின் தன்மை, பணி வாய்ப்பளர் பற்றிய விபரங்கள், எதிர்பார்க்கப்படும் கேள்விகளுக்கான தயாரிப்புகள் போன்றவை கட்டாயம் தேவைப்படும்.

தாமதமாக செல்லுதல்

ஒரு நேர்காணலுக்கு தாமதமாக வருவது பணி வாய்ப்பாளரால் எதிர்மறையான அம்சமாகவே பார்க்கப்படும்.  நமது தாமதத்திற்கு என்னதான் காரணங்களை கூறி நியாயப்படுத்த நாம் முயன்றாலும், அது நமது பணி வாய்ப்பை பாதிக்கவே பாதிக்கும்.  எனவே நேர்காணலுக்கு சரியான நேரத்திற்கு சென்றுவிடுவதை உத்திரவாதம் செய்ய வேண்டும்.

பொருத்தமற்ற உடை அணிதல்

ஒரு நேர்காணல் அறைக்குள் நாம் நுழையும் போது நம்மைப்பற்றிய முதல் பதிவை நமது ஆடைகளே செய்கின்றன என்பதை கவனத்தில் வைக்கவும்.  இதன் பின்னரே நமது திறமை, தகவல் பரிமாற்றத்திறன் போன்ற இதர விஷயங்கள் உள்ளன.  அதனால் உங்களுக்கு மனநிறைவைத் தரும் பொருத்தமான உடைகளை மட்டுமே அணியவும்.

உங்கள் ஊதியத்தைப் பற்றி பேசத் தயங்காதீர்கள்

இன்றைய வேலை தேடுபவர்களில் பலரும் தங்கள் ஊதியம் பற்றிப் பேசத் தயங்குகிறார்கள்.  அதே போல் இது தொடர்பான கேள்விகள் உங்களிடம் எழுப்பப் பட்டால் அவற்றுக்கு எப்படி பதில் சொல்வது என்பதிலும் போதுமான தயாரிப்புகள் கட்டாயம் தேவைப்படும்.   நாம் பதில் தேடும் தொழில் அரங்கில் நடப்பில் உள்ள ஊதிய விகிதங்களைப் பற்றி தெரிந்து கொண்டு அதற்கு ஏற்றபடியான பதில்களைத் தருவது நல்ல பயன் தரும்.

The best companies to work for

Until recently, the check boxes a young person ticked mentally while considering a job offer were fairly straightforward: Do I get more money? Do I get a better title? Is the company well known?

The current lot of youngsters entering the workforce, however, ticks some other check boxes too. Often referred to as Generation Y, broadly meaning people born in the 1980s and 1990s, they want their work to mean something more than merely a fatter pay packet, or a set of activities that add to the bottom lines of their workplaces.

What are these? "Research done on Gen Y shows it is interested in workplaces that are clear leaders in learning, and offer roles that aid their development, roles that involve stretch," says Nishchae Suri, Country Head of People and Change Practice, KPMG India. Of course, workplaces are not peopled only by this age group. But the fact that 74 per cent of respondents to Business Today's 12th "Best Companies to Work For" survey were less than 35 years old means their attitudes and concerns were well captured.

The younger respondents, not surprisingly, rated internet giant Google at the top, followed by technology and consultancy services firm Accenture. For the older generation, the world of best workplaces is different. Respondents between 46 and 55 years of age ranked Larsen & Toubro as the best company to work for, with ABB at No. 2, while Google and Accenture came in at Nos. 9 and 10.
These and many more such insights are captured in the study, based on an open, online survey carried out using Naukri.com's database . The survey tries to capture how employees of companies in India perceive workplaces, what they aspire to, and to understand their key concerns and drivers at work. This year, four million potential respondents were targeted, of which 6,310 participated in the survey.

While considering companies for employment, most employees said 'higher role and responsibility' would attract them the most. "All performers are impatient and want to take on bigger responsibilities as the need to constantly learn is very high," says Krish Shankar, Executive Director for Human Resources at telecom major Bharti Airtel, which features at No. 14 in our survey.

A typical Gen-Y person is 31-year-old Bansari Vyas. She satiated her craving for growth, recognition and change at Airtel, where she joined from the Indian Institute of Management-Calcutta eight years ago as a management trainee. "I started with HR in a business partnering role, but wanted to handle strategic projects within a year-andhalf," she says. Her wish was fulfilled.
Less than two years later, she applied for an opening in an online project to create a blueprint for making Airtel digital-friendly. She was sent for training to Singapore's telecommunications major SingTel, an equity partner of Airtel's, for four months. Though she had help from technology support and other teams, it was she who was empowered to give the final sign off. She was thrilled when her 'My Airtel' app won in the "Best Application using Network APIs" category at the GSMA Global Mobile Awards, 2013.

Full Report: The Survey for Best Companies to Work For

Not just learning, individuality is also encouraged, and companies such as IT major HCL Technologies, featuring on our list at No. 22, want people to embody this at work and in their roles. "People seek opportunities and hence their roles must not be restrictive," says Prithvi Shergill, Chief HR Officer at HCL.

Take Jaspreet Singh Sidhu, a Test Manager at HCL. Part of the delivery team, he feels he is always heard by his company. "I understand my client's business and my suggestion for changes to enhance the client's business return was implemented," he says. He recalls how he was the only one in a 70-member team who offered advice when he was just four years into his job. As a result, he has turned evangelist for the company, and has also encouraged his wife to join it. "She has worked with several other IT majors and knows the difference now," he says.
Krish Shankar, Executive Director, HR, Bharti Airtel
All performers are impatient and want to take on bigger responsibilities as the need to constantly learn is very high: Krish Shankar Photo: Sounava Ray Sarkar
But zany practices and learning opportunities are not the sole preserve of IT companies. In fact, increasingly, these are visible in the more traditional fast moving consumer goods, manufacturing and automotive segments as well.

The rise of these segments is reflected in our survey, resulting in a well-distributed Top 25 list. To provide a more nuanced view, we have handpicked a few examples from the 25 to show how companies empower employees and aid learning. 
Google India features for its willingness to entrust absolutely raw talent with opportunities that feel larger than life. Accenture, because it engenders diversity, and Axis Bank, because it reaches out to the farthest outpost to engage its workforce.

We have also profiled public sector undertakings Indian Railways and Delhi Metro Rail Corporation (DMRC), first-timers in our Top 25, whose presence shows how responsive people are to progressive and caring work cultures. In the pharma category, the India subsidiary of USbased Abbott Laboratories tops for nurturing a learning culture. Interestingly, Indian IT companies have taken a knock, their rankings falling.

Companies are taking steps to give employees responsibilities beyond their job briefs, helping them and in the process, themselves too. For instance, Anant Jain, 31, who joined Abbott four years ago, had great interest in finance. The company put him to work on daily profit & loss projections. To facilitate this Jain would collaborate with divisional business heads. Abbott also enrolled him in an executive MBA programme at IIM Calcutta on advanced marketing. Today, he prepares business forecasts for the long term, constantly challenging numbers in its business model.
Again, ITC has immense scope to nurture the entrepreneurial abilities of its workforce as it has spun off various businesses in personal care, lifestyle and food among others. Anil Sharma, Vice President, HR, ITC's Hotel Division, says: "I allow my different unit heads to participate in roles that have a bearing on the entire group." So, for instance, a unit head who knows law gets to handle legal responsibilities in addition to his core role of managing a particular hotel. ITC Hotels ranks No. 2 in the hospitality sector in our survey.

"Our studies have revealed that careers are very important to people, and if roles are not defined across levels, there is no way one can put a career management system or a career planning process in place," says Prince Augustin, Executive Vice President, Group Human Capital & Leadership Development, Mahindra & Mahindra (M&M). "Compensation and benefits management requires us to benchmark roles across the group and ensure we do role based benchmarking."
M&M uses psychometric tools to get profiles of people who match the roles the company has on offer. It uses a trait-based recruitment process along with a psychometric test from SHL, a UK-headquartered company engaged in talent measurement. "We have run extensive training programs in collaboration with SHL to train our hiring managers in trait-based recruitment techniques," says Augustin.

Among other best practices, M&M also has a 'Shadow Board' competition, where a team of young managers critique the functioning of businesses, air views on strategic imperatives and give out-of-the-box ideas. Then there is Ingersoll Rand, which does not feature in our Top 25, but merits mention. In 2011, the company launched a special cell called Entrepreneur Creation Programme, or ECP, in which a few employees are hired every year with the mandate to eventually launch their own enterprise. One beneficiary is Siddhartha Agarwal, who had wound up his first attempt at business in 2010 due to a change in government policy. He then joined B-school XLRI in Jamshedpur, from where he was hired by Ingersoll Rand for ECP.
Agarwal opted to work with its sister concern, Thermoking, a global leader in bus air conditioning and truck refrigeration. He set up service centres in the eastern India, providing complete solutions to customers, and helped scale up the region's business 10 times. Recently, he floated his own company, RS Comfosys, a Thermoking distributor and service partner.

This is not a standalone case. It shows the extent to which good companies go to advance their own learning, along with that of their employees. And it is a continuing process. As Pratik Kumar, currently President of Wipro Infrastructure Engineering, had observed in our 2011 edition of the Best Companies to Work For: "You cannot be a seasonal best employer

Sunday, July 14, 2013

Data Warehousing and Data Mining,16 Mark Questions with Hints



UNIT-I

1. Explain the evolution of Database technology?
_ Data collection and Database creation
_ Database management systems
_ Advanced database systems
_ Data warehousing and Data Mining
_ Web-based Database systems
_ New generation of Integrated information systems
2.Explain the steps of knowledge discovery in databases?
_ Data cleaning
_ Data integration
_ Data selection
_ Data transformation
_ Data mining
_ Pattern evaluation
_ Knowledge presentation

3. Explain the architecture of data mining system?
_ Database, datawarehouse, or other information repository
_ Database or data warehouse server
_ Knowledge base
_ Data mining engine
_ Pattern evaluation module
_ Graphical user interface

 4.Explain various tasks in data mining?
(Or)
Explain the taxonomy of data mining tasks?
_ Predictive modeling
• Classification
• Regression
• Time series analysis
_ Descriptive modeling
• Clustering
• Summarization
• Association rules
• Sequence discovery

5.Explain various techniques in data mining?
_ Statistics (or) Statistical perspectives
_ Point estimation
• Data summarization
• Bayesian techniques
• Hypothesis testing
• Correlation
_ Regression
_ Machine learning
_ Decision trees
_ Hidden markov models
_ Artificial neural networks
_ Genetic algorithms
_ Meta learning
 
UNIT-II

6.Explain the issues regarding classification and prediction?
_ Preparing the data for classification and prediction
o Data cleaning
o Relevance analysis
o Data transformation
_ Comparing classification methods
o Predictive accuracy
o Speed
o Robustness
o Scalability
o Interpretability
7.Explain classification by Decision tree induction?
_ Decision tree induction
_ Attribute selection measure.
_ Tree pruning
_ Extracting classification rules from decision trees
8.Write short notes on patterns?
_ Pattern definition
_ Objective measures
_ Subjective measures
_ Can a data mining system generate all of the interesting
patterns?
_ Can a data mining system generate only interesting
patterns?
9.Explain mining single –dimensional Boolean associated rules from transactional
databases?
_ The apriori algorithm: Finding frequent itemsets using
candidate generation
_ Mining frequent item sets without candidate generation
10.Explain apriori algorithm?
_ Apriori property
_ Join steps
_ Prune step
_ Example
_ Algorithm

11.Explain how the efficiency of apriori is improved?
_ Hash-based technique (hashing item set counts)
_ Transaction reduction (reducing the number of transactions
scanned in future iteration)
_ Partitioning (Partitioning the data to find candidate item sets)
_ Sampling (mining on a subset of the given data)
_ Dynamic item set counting (adding candidate item sets at
different points during a scan)

12.Explain frequent item set without candidate without candidate generation?
_ Frequent patterns growth (or) FP-growth
_ Frequent pattern tree (or) FP-tree
_ Algorithm

13. Explain mining Multi-dimensional Boolean association rules from transaction
databases?
_ Multi-dimensional (or) Multilevel association rules
_ Approaches to mining Multilevel association rules
• Using uniform minimum support for all levels
• Using reduced minimum support at lower levels
o Level-by-level independent
o Level-cross filtering by single
o Level- cross filtering by k-item set
_ Checking for redundant Multilevel association rules

14.Explain constraint-based association mining?
_ Knowledge type constraints
_ Data constraints
_ Dimension/level constraints
_ Interestingness constraints
_ Rule constraints
_ Metarule-Guided mining of association of
association rules
_ Mining guided by additional rule constraints

Unit –III
15.Explain regression in predictive modeling?
_ Regression definition
_ Linear regression
_ Multiple regression
_ Non-linear regression
_ Other regression models
16.Explain statistical perspective in data mining?
_ Point estimation
_ Data summarization
_ Bayesian techniques
_ Hypothesis testing
_ Regression
_ Correlation
17. Explain Bayesian classification.
_ Bayesian theorem
_ Naïve Bayesian classification
_ Bayesian belief networks
_ Bayesian learning
18. Discuss the requirements of clustering in data mining.
_ Scalability
_ Ability to deal with different types of attributes
_ Discovery of clusters with arbitrary shape
_ Minimal requirements for domain knowledge to determine
input parameters
_ Ability to deal with noisy data
_ Insensitivity to the order of input records
_ High dimensionality
_ Interpretability and usability
_ Interval scaled variables
_ Binary variables
o Symmetric binary variables
o Asymmetric binary variables
_ Nominal variables
_ Ordinal variables
_ Ratio-scaled variables
20. Explain the partitioning method of clustering.
K-means clustering
K-medoids clustering
21. Explain Visualization in data mining.
Various forms of visualizing the discovered patterns
_ Rules
_ Table
_ Crosstab
_ Pie chart
_ Bar chart
_ Decision tree
_ Data cube
_ Histogram
_ Quantile plots
_ q-q plots
_ Scatter plots
_ Loess curves

UNIT IV

22. Discuss the components of data warehouse.
_ Subject-oriented
_ Integrated
_ Time-Variant
_ Non-volatile
23. List out the differences between OLTP and OLAP.
_ Users and system orientation
_ Data contents
_ Database design
_ View
_ Access patterns
24.Discuss the various schematic representations in multidimensional model.
_ Star schema
_ Snow flake schema
_ Fact constellation schema
25. Explain the OLAP operations I multidimensional model.
_ Roll-up
_ Drill-down
_ Slice and dice
_ Pivot or rotate
26. Explain the design and construction of a data warehouse.
_ Design of a data warehouse
• Top-down view
• Data source view
• Data warehouse view
• Business query view
_ Process of data warehouse design

27.Expalin the three-tier data warehouse architecture.
_ Warehouse database server(Bottom tier)
_ OLAP server(middle tier)
_ Client(top tier)
28. Explain indexing.
_ Definition
_ B-Tree indexing
_ Bit-map indexing
_ Join indexing
29.Write notes on metadata repository.
_ Definition
_ Structure of the data warehouse
_ Operational metadata
_ Algorithms used for summarization
_ Mapping from operational environment to data warehouse
_ Data related to system performance
_ Business metadata
30. Write short notes on VLDB.
_ Definition
_ Challenge related to database technologies
_ Issues in VLDB

UNIT V

31.Explain data mining applications for Biomedical and DNA data analysis.
_ Semantic integration of heterogeneous, distributed genome databases
_ Similarity search and comparison among DNA sequences
_ Association analysis.
_ Path analysis
_ Visualization tools and genetic data analysis.
32. Explain data mining applications fro financial data analysis.
_ Loan payment prediction and customer credit policy analysis.
_ Classification and clustering of customers fro targeted marketing.
_ Detection of money laundering and other financial crimes.
33. Explain data mining applications for retail industry.
_ Multidimensional analysis of sales, customers, products, time and region.
_ Analysis of the effectiveness of sales campaigns.
_ Customer retention-analysis of customer loyalty.
_ Purchase recommendation and cross-reference of items.
34. Explain data mining applications for Telecommunication industry.
_ Multidimensional analysis of telecommunication data.
_ Fraudulent pattern analysis and the identification of unusual patterns.
_ Multidimensional association and sequential pattern analysis
_ Use of visualization tools in telecommunication data analysis.

35. Explain DBMiner tool in data mining.
_ System architecture
_ Input and Output
_ Data mining tasks supported by the system
_ Support of task and method selection
_ Support of the KDD process
_ Main applications
_ Current status
36. Explain how data mining is used in health care analysis.
_ Health care data mining and its aims
_ Health care data mining technique
_ Segmenting patients into groups
_ Identifying patients into groups
_ Identifying patients with recurring health problems
_ Relation between disease and symptoms
_ Curbing the treatment costs
_ Predicting medical diagnosis
_ Medical research
_ Hospital administration
_ Applications of data mining in health care
_ Conclusion

37. Explain how data mining is used in banking industry.
_ Data collected by data mining in banking
_ Banking data mining tools
_ Mining customer data of bank
_ Mining for prediction and forecasting
_ Mining for fraud detection
_ Mining for cross selling bank services
_ Mining for identifying customer preferences
_ Applications of data mining in banking
_ Conclusion

38. Explain the types of data mining.
_ Audio data mining
_ Video data mining
_ Image data mining
_ Scientific and statistical data mining